As a branding photographer, I preach that your brand foundation starts with who you are. The imagery that your business communicates with is one of the main influences of how your audience perceives your brand. Sometimes we need to change things up with a rebrand or a branding refresh. Importance of Keeping Your Brand Up […]
You’ve been told countless times that you need branding photos for your business. But it can still seem like an intimidating task to take on. If you go into your branding shoot fully prepared, you’ll get the most bang for your buck and best results. Here are 5 tips to help prepare your business for […]
If your brand has any sort of online presence, you’ll need to supplement your messaging and communication with strategic imagery. Does your business need branding photos? Short answer: Yes. Photos that align with your branding are critical to forging an emotional connection between your audience and the product you sell or service you provide. What […]
We’re all about buying experiences over things, so when I first saw adsĀ on Instagram for HideSeek, a pop-up experience in downtown Toronto, I knew I had to get tickets right away! HideSeek is an interactive museum inspired by childhood nostalgia. I am a ’90s baby and someone who is very nostalgic (give me anything that […]