If your brand has any sort of online presence, you’ll need to supplement your messaging and communication with strategic imagery. Does your business need branding photos? Short answer: Yes. Photos that align with your branding are critical to forging an emotional connection between your audience and the product you sell or service you provide.

What is Branding and how does it apply to photos?

Branding is the perception of your business in the minds of those who see it. Through things like your brand’s visuals and our brand’s voice we can form an image in our audience’s heads. Therefore, your brand is what your audience thinks and feels about you. As soon as you understand this concept, you realize just how important it is to have strategic and intentional branding photos. Your images need to emanate the vibes and themes that you want your audience to connect with. In summary, your branding photos visually communicate your brand’s identity, values, and message. They help tell your story in a way that connects with your audience.

Branding Photos Reinforce Your “Why”

In the small business world you’ll often hear the term “Your Why”. This is another way of explaining of your brand’s mission and vision. In other words: why does your business exists and what impact do you aim to have. Cohesive and strategic branding photos will help your audience understand the driving forces behind why you do what you do. You can think of your branding images being the visual representation of your “why”. Every image should in some way communicate your brand values and message. When your business has intentional branding photos you’ll more effectively connect with your audience. They will be more likely to invest in your products and services.

Create Lasting Impressions and Set You Apart From Your Competition

Here’s a hypothetical situation: In your local area there are two Coffee shops. Shop A is located in a busy area with lots of foot traffic. Their customer base is made up of a wide range of ages and interests. Their mission is to sell affordable coffee to everyone. Shop B sells a unique style of coffee that young people love, though it is much more expensive. They pride themselves in having a great cafe atmosphere and excellent customer service. Their goal isn’t to attract as many customers as possible, it’s to sell their higher priced coffee to people who value experience and service.

If Both Shop A and Shop B decided to invest in branding photos, they would both end up looking very different. Shop A might have a more general and conservative approach in order to resonate with a broader target audience. Shop B might want a more stylized approach to best connect with a niche group of people. They would resonate with people who value the experience they provide.

Even though both Coffee shops are local to the same area, strategic branding photos would make them stand out from one another. The results would likely be that both business’s would be able to achieve their goals while still being able to happily co-exist in the same area.

What Personalized Branding Photos Mean For You

Whether you’ve just launched or have been operating for 10 + years, branding photos are essential to the health and well being of your business. calculated branding images will create a consistent feel across different platforms like your website, and social media. You’ll be perceived as more professional, trustworthy and reliable in the eyes of your audience, and you’ll in turn see a higher conversion rate for customers and clients.

I’m here to help you accomplish your branding goals

If you’ve been thinking of ways to level up your business’s online presence and/or have been wanting to take your business to the next level, I am here for you! I’d love to hear your story, your brand goals, and your vision. I want to help you achieve them by providing you with a branding photoshoot that will help set you apart from your competition, and make you proud to brag about your biz!

You can contact me through my website, or connect with me on Instagram at @arianadelmundo. Can’t wait to get to know you and your business!