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Sloan's branding photoshoot was done in two parts. She had rebranded, so first and foremost, she wanted a cohesive set of wedding images to use across her new website. She set up a "styled shoot" with models and wedding outfits, florals, and a table scape. I have experience in the wedding industry, so capturing wedding details is something I thrive in and know what wedding planners (and publications) like to see. The second part was to showcase the life of a wedding coordinator, but with an artistic, editorial twist.  We did not want the images to reflect a "candid" moment on a wedding day, but intentional moments that a wedding planner puts a lot of thought and detail into.

Sloan Events

Sloan Events

Branding Photography

Branding Photography

Photoshoot Themes:

Social Media Imagery

Establish Visual Identity

Website Imagery

Sloan and her team are wedding planners who specializes in month-of wedding coordination. They assist clients who are looking for a professional to bring their day together - they have done the work of securing their venues & majority of vendors but need a professional to execute their day. They serve their clients by being a stress reliver, creating their schedules for their wedding date, being the main point of contact for vendors, family, friends on the day of their wedding.

Project Goals:

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