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Belle wanted images that reflected her brand: romantic and whimsical, delicate, artsy, lots of movements and drama. We chose a studio with a beaufitul floral backdrop which matched her artistic style. She wanted to showcase different styles of cakes, as well as emphasize the hand-crafted work of her wafer flowers. 

She's never had branding photos taken before so we wanted to get a library of starter images for social media and her website. We made sure to capture a good number of horizontal images to use as headers for her website. We also made an extra effort to take portraits with negative space so that she could use them to overlay text for social media and announcements.  

Love in Bloom Cakes

Love in Bloom Cakes

Branding Photography

Branding Photography

Photoshoot Themes:

Social Media Imagery

Establish Visual Identity

Belle Montaniel is a bespoke cake artist that specializes in hand crafted wafer paper florals. She is a culinary arts graduate with a fine art background that fell in love with combining the two through cake artistry. Her unique blend of flavours and whimsical floral create a beautiful centrepiece  for any special occassion.

Project Goals:

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